How Digital Transformation Benefits the People of the Company.
When thinking about Digital Transformation most people think about just updating technology or installing a new technology platform to improve efficiency of processes. While company culture is the one of the powers behind digital transformation.
Digital transformation is often thought of as simply updating technology or implementing a new platform to improve business processes. However, according to Marguerite Fleming and her team, company culture is a crucial aspect of digital transformation. In today's world, where customers expect high-quality, accessible services, companies are under pressure to change the way they operate, especially in light of the COVID-19 pandemic. The people within the company are essential to this transformation, as they are the foundation upon which a well-oiled machine is built.
To keep up with current trends and industry standards, companies must adapt and consistently improve in several areas. One such area is remote work. It's essential for employees to have a work environment that supports work-life balance, productivity, and the ability to work from home or the office. Employers must ensure that the infrastructure for remote work is adequate, including accountability, equipment, and external collaboration. Employees need to be held accountable for deliverables, have the tools to do proper reporting, and be able to measure outcomes to see their productivity.
Having working equipment is vital to promote an effective working environment. Companies must keep their equipment up to date to attract and retain new talent and increase productivity. External collaboration is essential for remote work, including collaboration with clients, partners, and vendors. Companies must have the equipment and processes in place to facilitate work across all channels seamlessly.
Another area that companies can improve through digital transformation is employee productivity. Productive employees are essential to get things done, increase initiative, accountability, and the quality of work. Companies can implement processes, solutions, technologies, and best practices to support different personalities and roles within the company. By improving time management through calendar or task management systems, companies can get more work done with planned execution, allowing them to see where time is being allocated the most and identify bottlenecks.
Improving prioritization involves investigating how decisions are made and promoting self-management through productivity applications and project management software. This leads to more focus and less distraction, allowing for better planning and expectations of team members. Consistent learning and development are crucial, as this can be a competitive advantage, leading to talent retention and growth internally. By emphasizing individual productivity, companies can achieve more productive team collaboration.
Team collaboration is essential within a company to engage employees, be more productive as a team, and get innovative ideas. Digital transformation can improve communication, information exchange, and teamwork by implementing teamwork applications such as Slack or Teamwork, which allow for seamless internal and external communication. Efficient information exchange is critical in problem-solving and making informed decisions. Establishing processes and best practices promotes collaborative work on projects, leading to innovative ideas and quicker problem-solving. By promoting teamwork as a company, employees can have engaging conversations that bring forth the best ideas.
In conclusion, digital transformation is not just about updating technology or implementing new platforms; it's about changing the company culture to meet the demands of customers in today's world. The people within the company are essential to this transformation, and companies must adapt and consistently improve in several areas, including remote work, employee productivity, and team collaboration. By doing so, companies can stay ahead of the curve and retain top talent while providing high-quality, accessible services to customers.
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